Have you ever heard the old saying "Don't judge a book by its cover", well I have a confession. I often judge a book by its cover, especially when I'm just browsing a bookstore (which I do quite frequently).
When I'm in a bookstore, I just stand by, looking at the covers and see which ones jump out at me, which ones are appealing enough to make me want to take them down and have a look at the blurb on the back. To me, I believe the back cover - as well as the title of the story - is the most important element to get a potential reader to want to pick up the story. Don't get me wrong, the story is also a crucial element, but the reader won't know how good the story is without a good cover to entice them to pick up the book.
I think we live such busy lives and there are so many books available vying for our attention that it becomes simply impossible to read the blurb on the backs of all of the books and choose through the story rather than the looks.
Are you guilty of judging a book by its cover? What makes you want to pick up a book to buy/read?