Friday, January 8, 2010

Dressing to Please (Reaching the Right Audience)

No matter what you do you always have to dress to the occasion/audience you're addressing. In writing it's the same issue. If you, like me, write YA then there's no point in trying to get adults attentions, but how do you reach the right audience without going to the extreme and holding  neon sign above your head that screams "Look Over Here." - and even that might not work.

I recently attended an interview for a job at a big event on the Gold Coast where the audience (interviewer) was different than I was used to. Where professional suits and smart casual attire usually was the way to go, I chose to dress down because I was applying for a job at a music festival... lucky I did because I would have felt like an idiot amongst all the jeans and tees. So, knowing the target auience is a good thing, no matter what the occasion.

But how? Knowing the desired audience is one thing, reaching them is another matter entirely. The internet provides lots of opportunities to target the crowd you want, whether it's through Mypace, Twitter or even YouTube. Making use of the right networks will be a step closer to finding that audience.

P.S. I got the job, so now I get to  go to a old out festival, and better yet, get paid to do so.


Unknown said...

Congrats! So how do you know what to dress like for each venue?

Unknown said...

Well, I usually go for interviews at hotels where it's all business. I took a stab in the dark that the people going for a job at a rock festival would be a little bit more casual. I was right.

Kerri Cuev said...

Congrats on the job!

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